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sweet spot (2)

Hitting the Sweet Spot - a useful recap

At the October 2016 Masterclass we covered the topic of Sweet Spot.  As we head into our next masterclass session on Building International Sales we thought it useful to give you a quick recap on the Sweet Spot topic - it's very relevant to sales.  Focus your sales efforts in the right place and good things will happen!  To help get your thinking caps on here's some content for you to review:


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Sweet Spot - a customer whose needs mirror the unique value you offer. These are you Sweet Spot customers. Anyone who has ever played golf knows about the "sweet spot". It's the favoured spot on the clubface - hit the sweet spot and it feels good, you're in control of the ball and that birdie is yours for the taking. If you don't hit that spot it doesn't feel right, you spend your time hacking in the rough and before you know it you're in a bad patch.
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