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Using emotions increases sales

Posted by Maeve Kneafsey on February 6, 2016 at 9:11am
I came across two really good blogs that show how understanding and responding to your customers emotions increases sales conversion rates.Particularly if you map out those emotions within the customer journey.The first blog outlines the concepthttps://www.conversioner.com/blog/emotional-targetingThe second shares relevant results via case studieshttps://www.conversioner.com/blog/ecommerce-conversion-optimisationQuick tip: you'll need to work out your sweet spot customers persona first. That will give you the best chance of successfully spotting their emotional triggersHere's a useful guide to persona mapping.https://www.smashingmagazine.com/2014/08/a-closer-look-at-personas-part-2/Hope this is helpful..enjoy
Tags: customer journeys and emotions mapping
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